Trends in political communication on air: implications for democratic consolidation in Ghana
Trends in political communication on air: implications for democratic consolidation in Ghana
The role of media in democratic governance is pivotal, yet its impact on democratic consolidation remains debated. This study investigates the relationship between radio activism and democratic consolidation in Ghana, focusing on the influence of political news production and communication strategies by radio stations. Employing a case study design and qualitative research approach, 23 informants were selected through purposive sampling for face-to-face semi structured interviews. The findings of the study reveal that participatory and decentralized approaches to radio broadcasting involving collaboration between radio staff and community members, enhance the conducive environment for democratic consolidation. However, challenges such as politicization and commercialization of political news content undermine public trust in radio broadcasting. The study concludes that stakeholder engagement in political news production fosters participatory communication on radio, thus contributing to democratic consolidation.