Globalisation and Its Impact on Operational Flexibility Drive and the Performance of Ghana’s Small and Medium Scale Garment Enterprises.

ABSTRACT

Purpose: This study aims to dissect the complex dynamics between globalisation, operational flexibility, and enterprise performance in Ghana's garment manufacturing sector.

Design/Methodology/Approach: Employing a quantitative research design, the study analyses survey data collected from members of the Ghana National Dressmakers and Tailors Association (GNDTA) who are registered with the Ministry of Trade and Industry (MoTI) database across major industrial cities: Accra, Kumasi, and Tamale. Two hundred and thirteen small and medium garment producers were sampled from the three ecological zones in Ghana by convenience and stratification.

Findings: The findings of the study revealed that globalisation significantly influences enterprise performance. Hence, operational flexibility did not influence performance. Additionally, operational flexibility did not explain the relationship between globalisation and enterprise performance. It can be concluded that fashion industries do not need operations to improve their performance, but rather globalisation to boost their performance in the fashion industry. It is recommended that fashion firms should focus more on globalisation to enhance their performance in the fashion industry.

Research limitation /Implication: This study focused on Globalisation, Operational flexibility, and Enterprise Performance. Practical implication: It was discovered that there are practical implications of globalisation for Small and medium-sized garment enterprise practitioners and other small garment enterprises in developing countries. Social implication: This study will assist policymakers in addressing globalisation's impact on Small and medium-sized garment enterprises considering that globalisation is a key factor in supporting the performance of enterprises' profitability and sustainability.

Originality/ Value: The inclusion of operational flexibility as a central driving force sets this study apart. Examining how globalization influences the ability of garment enterprises to adapt and be flexible in their operations contributes novel insights into the mechanisms that drive competitiveness in the global market.

Keywords: Enterprises. garment. globalisation. operational flexibility. performance