Political relationship marketing and loyalty intentions of voters: Empirical study of the major political parties in Ghana

Dr. Boahene, Bernard Tutu
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  bernardtutuboahene@gmail.com
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Authors
Bernard Tutu-Boahene, Daniel Opoku, Michael Nana Amoakoh
Publication Year
2025
Article Title
Political relationship marketing and loyalty intentions of voters: Empirical study of the major political parties in Ghana
Journal
The British Journal of Politics and International Relations
Volume
3
Issue Number
4
Page Numbers
13691481251360531
DOI
https://doi.org/10.1177/13691481251360531
Website Url
https://journals.sagepub.com/doi/abs/10.1177/13...

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