Rev Affran, Samuel

Samuel Affran is an accomplished academic and marketing professional with a rich background in both education and research. Holding a diverse range of qualifications including an MPhil, PGDTLHE, and BMS, alongside memberships in prestigious organizations like ACIM-UK and ACIMG. Affran's expertise encompasses various facets of marketing management.

His academic journey reached its pinnacle with the completion of a Ph.D. in Marketing Management from Livingstone International University of Tourism Excellence & Business Management (LIUTEBM), located in Ibex Hill, Lusaka, Republic of Zambia. This rigorous academic pursuit laid the foundation for his distinguished career in academia.

Since February 2022, Affran has been serving as a Senior Lecturer, specializing in marketing and entrepreneurship. His commitment to education is reflected in the broad spectrum of courses he teaches, ranging from Marketing Strategy and Policy to Consumer Behavior, from Integrated Marketing Communication to Global Marketing.

 Affran's scholarly contributions extend far beyond the confines of the classroom. He has made significant research contributions, as evidenced by his numerous publications in esteemed refereed journals. His research interests are diverse and include topics such as corruption in public procurement, relationship marketing, customer loyalty, branding in higher education, and the impact of technology on marketing innovation and family business sustainability.

Notable among his publications are articles such as "Corruption in Public Procurement in Ghana: Is it a societal norm of deviant behavior?" and "Strategic Relationship Marketing Stratagems: An Impeccable Constituent for Sustainable Retention." These publications underscore Affran's deep engagement with contemporary issues in marketing and his commitment to advancing knowledge in the field.

Affran's research interests are broad and encompass relationship marketing, entrepreneurship, public procurement issues, marketing strategy, and service marketing and management, among others. His ongoing scholarly endeavors include submissions to prestigious journals, exploring topics such as rebranding strategy, service recovery models, and the role of technological resources in marketing innovation.

In summary, Samuel Affran's academic biography is a testament to his dedication, expertise, and passion for advancing the field of marketing and entrepreneurship through research, teaching, and scholarly engagement. His contributions continue to shape the discourse and practice of marketing management in academia and beyond.