Rev Affran, Samuel
| 0242767600 | |
| saffran@uew.edu.gh |
Affran, S., & Gyamfi1&3, E. N. (2022). Strategic Relationship Marketing Stratagems: An Impeccable Constituent for Sustainable Retention. International Journal of Business and Management, Vol 17(No 5), 75-88. DOI: https://doi.org/10.5539/ijbm.v17n5p75
Affran, S., & Odonkor, S. (2021). The “custen model:” How experiential it is from the Ghanaian higher education spectrum. African Journal of Business Management, Vol 15(No 12), 318-325. DOI: https://doi.org/10.5897/AJBM2021.9297
Affran, S& E. N. Gyamfi & S. Odonkor. (2021). The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education. International Journal of Marketing Studies, Vol. 13(No. 4), 42-53. DOI: https://doi.org/10.5539/ijms.v13n4p42
Affran, S. (2020). Electronic banking: an object of fallacy or system of functionality. European Journal of Business and Management Research, Vol. 5,(No. 4), 1-6. DOI: http://dx.doi.org/10.24018/ejbmr.2020.5.4.254
Dza, M., Kyeremeh, E., & Affran, S. (2020). Branding Public Universities in Ghana: A Supply Chain Perspective. European Journal of Business and Management Research, Vol. 5(No. 2), 1-5. DOI: http://dx.doi.org/10.24018/ejbmr.2020.5.2.252
Affran, S & Asare K, R. (2019). Emergence of new distribution strategies: a call for a paradigm shift. European Journal of Business and Management Research, Vol. 4,(No. 6), 1-10. DOI: http://dx.doi.org/10.24018/ejbmr.2019.4.6.125
Affran, S. (2019). Scholastic Assessment of Insurance productiveness from the marketing perspective. European Journal of Business and Management Research, Vol. 4(No. 6), 1-5. DOI: http://dx.doi.org/10.24018/ejbmr.2019.4.6.95
Affran, S. & Dza .M & Buckman. J. (2019). Empirical conceptualization of customer loyalty on relationship marketing and sustained competitive advantage,. Journal of Research in Marketing, Vol.10(No. 2), 798-806.
Affran, S. & Dza .M & Oduro, R. (2019). Relationship Marketing: a strategic tool for a sustainable competitive advantage. GIS Business, Vol.14(Issue-3), 54-65.
Dza, M., Kyeremeh, E., & Affran, S. (2018). Corruption in Public Procurement in Ghana: Is it a societal norm of deviant behaviour,. Archives of Business Research, Vol.6,(Issue 12,), , 56-66. DOI: https://doi.org/10.14738/abr.612.5719