Choreographing the Lens with Noyam: Dance for Camera and the (Re)Presentation of Ghanaian Culture

Dance functions as an essential means of cultural expression as it provides views on identity, social values, and historical narratives. This research contrasts a filmed dance-for-camera project with the live performances of the NOYAM African Dance Institute; a Ghanaian dance ensemble, critically analysing how the medium affects artistic expression, cultural representation, and audience reach. By observing live performances, collecting recorded data, and conducting key interviews, the analysis was carried out using a framework guided by film theory and performance theory to interpret the cinematic aspects of the dance movements and their cultural importance. The Dance for Camera initiative shows the strategic use of focused filming and editing to project the emotional impact of traditional movements, all while adhering to ethical standards through participation and cultural understanding. While live performances are limited to specific venues, digital content makes available opportunities for preservation and the chance to reach different and even wider audiences, creating more dialogue and promoting cultural diversity. This research contributes to broader discussions about the future of Ghanaian dance and offers valuable insights for international cultural exchange.