Contextualizing Scandals in Celebrity Endorsement Strategies

Mr. rookyireh, Okyireh

Senior Lecturer

Profile

Publications

Contextualizing Scandals in Celebrity Endorsement Strategies

Authors

Okyireh, R. O.

Publication Year

2022

Article Title

Contextualizing Scandals in Celebrity Endorsement Strategies

Journal

American International Journal of Business Management

Volume

5

Issue Number

3

Page Numbers

39-47

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