Mr. rookyireh, Okyireh
Mr. rookyireh, Okyireh
Senior Lecturer
Okyireh, R. O. (2022). Contextualizing Scandals in Celebrity Endorsement Strategies. American International Journal of Business Management, 5(3), 39-47.
Okyireh, M. A., Siddique, A. S., & Okyireh, R. O. (2021). Intrapreneurship from the Lens of the Trio: Psychological Empowerment, Employee Commitment and Organization Citizenship Behaviour. European Journal of Business and Management Research, 6(6), 253-260.