Vice-Presidential Candidate Characteristics and Selection: Does Candidate Brand Awareness Matter?

Dr. Boahene, Bernard Tutu

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	bernardtutuboahene@gmail.com
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Vice-Presidential Candidate Characteristics and Selection: Does Candidate Brand Awareness Matter?

Authors

Bernard Tutu Boahene and Daniel Opooku

Publication Year

2025

Article Title

Vice-Presidential Candidate Characteristics and Selection: Does Candidate Brand Awareness Matter?

Journal

Journal of Political Marketing

Volume

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Issue Number

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Page Numbers

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