B.A Strategic Communication (Public Relations and Advertising)

Strategic Communication is an interdisciplinary field that brings together various communication disciplines including public relations, advertising, marketing communication, corporate/organisational communication, political communication, management communication and technical communication. The strategic communication programme combines both theoretical and practical knowledge to develop students multitalented skill sets. Students are prepared to be creative thinkers who master the art and science of communicating effectively with various stakeholders to meet the strategic goals of organisations. The curriculum provides various opportunities for practical experiences including hands-on projects and campaigns, industry-field trips, time with industry professionals and extensive Internship/Industrial attachment with a wide range of corporate, governmental, non-profit and consulting organisations