Dr. Brew, Yaw

Brew, Y. (2024). The persuasion effect of cause-related marketing on brand preference and repurchase intention: The mediating role of brand distinctiveness and credibility. African Journal of Business and Economic Research, 19(1), 243 - 265. DOI: https://doi.org/10.31920/1750-4562/2024/v1...

Mensah I., & Brew, Y. (2023). What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty. African Journal of Economic and Management Studies, ahead-of-print(ahead-of-print), ahead-of-print. DOI: https://doi.org/10.1108/AJEMS-06-2023-0216