Political relationship marketing and loyalty intentions of voters: Empirical study of the major political parties in Ghana

Authors

Bernard Tutu-Boahene, Daniel Opoku, Michael Nana Amoakoh

Publication Year

2025

Article Title

Political relationship marketing and loyalty intentions of voters: Empirical study of the major political parties in Ghana

Journal

The British Journal of Politics and International Relations

Volume

3

Issue Number

4

Page Numbers

13691481251360531

DOI

https://doi.org/10.1177/13691481251360531

Website Url

https://journals.sagepub.com/doi/abs/10.1177/13...

© 2019 University of Education, Winneba