Exploring the Determinants of Third Generation (3G) Mobile Technology Adoption among University Students

This study examined the factors influencing 3G adoption among university students in Ghana. A questionnaire regarding the use of 3G services was developed and distributed among university students. The data was analysed using factor analysis and multiple regression. Among the determinants used for the study, it was found that performance expectancy, effort expectancy, social influence, variety of services significantly influence 3G adoption, whereas the cost of service was found to be statistically insignificant. Also, with respect to gender differences on these factors, effort expectancy and social influence were found to have a major influence on female 3G technology adoption than males, whereas performance expectancy and a variety of services were also found to have a major influence on males than females. The gender difference in cost of services was seen to be statistically insignificant. The findings will serve as a guide for telecommunication companies in the deployment of similar technologies in the future.