Assessing the factors that influence public transport mode preference and patronage: Perspectives of students of University of Cape Coast (UCC), Ghana

Several factors influence the preference and patronage of one public transport mode as against the others. The study set out to assess the factors that influence students of the University of Cape Coast in their choice of public transport service operators. Using questionnaires and interview guides, the study was conducted at five main intercity bus terminals in Cape Coast, involving 100 student commuters who happened to be available at the various terminals during the survey (Easter break). The study found that the students gave massive consideration to fare, safety, comfort and reliability before deciding which transport operator to choose. The study also revealed that the government- owned fleet were the most preferred by the students surveyed compared to the other privately-owned modals. It was thus concluded that service operator preference and patronage was a function of how affordable, comfortable, safe and reliable their fleet and services are and also that the students preferred the services of both the Metro Mass Transit (MMT) Ltd and Intercity STC Coaches Ltd compared to the other operators because they have relatively cheaper fares and are perceived to be safe as well as are comfortable and reliable respectively.