The Division of Public Relations and Communication provides continuous, strategic communication and executes efforts to ensure balanced interests and mutually beneficial relationships between the University and its publics. The Division essentially influences and establishes, builds, and maintains a strong corporate image and reputation of the University through relationships with key publics, managing events, and effective communication with all the stakeholders of the University.
The Division of Public Relations and Communication ensures the effective deployment of available resources to deliver on the overall communication strategy of the University. As the official communications organ, it helps tell the University’s stories to the world by deploying a variety of communication strategies to achieve the unique mission, vision, activities, and programmes of the University and the experiences of people within it.
- Translate the University's vision into strategic communicative activities that will enhance the University's profile and reputation
- Manage and enhance the University's image and reputation among its various publics
- Deliver appropriate communication research, analysis, and insight to support management decisions
- Provide creative, technical, digital and production services to propel the brand image of the University into the public domain