Media Representation of PWDs and Tourism Development: Role of Ghanaian Media in Enhancing Inclusivity and Gender Equality

People with disabilities in Ghana are confronted with discrimination and exclusion due to negative societal misconceptions. Based on this, there is a need for education and promotion of accurate images of them in the context of tourism development. Evidence submits that media coverage can influence public opinion, change societal misconceptions, and present people with disabilities as part of human diversity. This chapter investigates the role of Ghanaian media in enhancing inclusivity and gender equality in tourism development. Through content analysis of 115 news stories and four interviews with journalists, data were gathered to examine whether the newspapers have drawn the public’s attention to people with disabilities through their coverage to dispel the negative stereotypes and double jeopardy such people face. Thematic analysis of data through intersectionality and media framing revealed that the Ghanaian newspapers are not providing adequate coverage and representation of issues affecting people with disabilities and gender equality for improved tourism development in Ghana.