HISTORICITY OF ELECTRONIC ADVERTISING IN GHANA: 1935-2017

Documentations of artistic cultures:
Global Evidence: Ancient, Medieval, Renaissance, Modern and contemporary Arts. (Getlein, 2002)
Local Evidence: Indigenous and contemporary arts

(Amenuke et al 1999 ; deGraft-Yankson & Agyarkoh, 2013; & Fosu, 1993).

Emergence of Electronic Advertising in Ghana
 

Lack of comprehensive documentation of historicity of Radio and TV advertising in Ghana.

1.To trace history behind development of Radio and Television broadcasting and advertising in Accra from 1935 to 2017.

2. To identify and examine Radio and Television advertising

     technologies in Accra.

3. To examine Radio and Television advertising placements and pricing

     systems used in Accra.

To discus challenges of Radio and Television advertising in Accra.

5. To examine the impacts of Radio and Television advertising on

     Ghana’s development.

 

Type of Work: 
Thesis
Stage: 
Unpublished